forty years across industries, media and continents
these were stories before they were images
startups to non-profits
to Fortune 50
no-tech to hi-tech
yours is next.
THE PRACTICE
Consulting through implementation — down to the master layouts, photo styles and guidelines your own team runs on afterwards.
i help organizations find the story they’re already living, and then build everything that tells it — the name, the mark, the words, the pictures, the film.
Strategy and creative are one job, not two. I work where they meet so nothing is lost.
I work with the people who will tell the story, not only those who commission it.
One practitioner, not a chain of accounts. You deal directly with the person doing the work.
THE DISCIPLINES
Most projects draw on three or four. Some need all seven. They hold together because they answer to one story, and they come from one studio.
01
communication strategy
Deciding what to say, to whom, and in what order, so the whole organization can say it.
02
identity
The signature everything else is built on: what you’re called, and the mark that carries it.
03
design
Everything the story is made of, from print and digital material to software interfaces.
04
branding
What you stand for and how you’re perceived, made consistent everywhere it shows up.
05
copywriting
The narrative, and the words your own people will use to tell it.
06
photography
Original imagery, shot for the story rather than bought to fill a space.
07
film
The same story in motion, for the moments where stills cannot carry it.
THREE QUESTIONS TO START THE CONVERSATION
QUESTION01
your company or product, who are you? identity is the right name & the right mark.
A name and a mark together are your signature. Everything else in the system is built on it, and it is the first thing your audience meets.
QUESTION02
quick, what really makes you unique? refine your value proposition and branding.
What you promise and how you are perceived hold every long relationship together. Align them with your strategy and everything after gets easier.
QUESTION03
how’s that story of yours working for you? your story could be better. a lot better.
Imagine everyone in your organization telling the same story in one voice, and your customers hearing it clearly. It’s more achievable than you think.
AND MY PROMISE
Not a positioning invented in a workshop. It's already there, in what you make and how you work. I know where to dig to uncover it.
you already have the story.
I build everything that tells it.
Forty years of asking the right questions — startups to non-profits to Fortune 50, no-tech to hi-tech. What you'll get isn't a slogan but a story your own people recognize, and every tool needed to tell it.
communication strategist
designer
photographer
film maker
consulting through implementation
WHO I'VE WORKED WITH
Some names you'll recognise, others you won't know.
- @Link
- A2SEA
- African-American Historical and Cultural Museum, Philadelphia
- Arla Foods Ingredients
- Armstrong Industrial Handtools
- The Art Litho Company
- AT&T
- Aurehøj Gymnasium
- Avaya
- Bell Labs
- Boehringer Ingelheim
- Brdr. Petersen Gilleleje
- Caramba Imaging
- Carlsberg Group
- Cellular One
- Cingular Wireless
- Cowan Trucking
- CWind
- Danaher Corporation
- DBB Jack-Up
- Design Collective
- Drucker and Falk
- DTU – Technical University of Denmark
- DuPont
- Emerging Technology Center
- Emilio Pucci Heritage
- Ferring Pharmaceuticals
- Finnerup
- FLSmidth
- Fred. Olsen Windcarrier
- Frederiksberg VUC & STX
- Freja Transport & Logistics
- GN ReSound
- Greater Baltimore Technology Council
- Green Ducklings
- HB Mellott
- Hempel
- Lean Sails
- Leo Pharma
- LM Wind Power
- Me-Mover
- MHI Vestas Offshore Wind
- Micello
- Milliken Carpet
- Montgomery County
- Oscilion
- Peristyle
- Probi
- Pruitt Intermodal Transport
- PT Teknik
- Reson
- Robert H. Smith School of Business
- Rockwool
- RTX A/S
- Saint Tropez Clothing
- Scandiflash
- Scandinavian Astor Group
- Seaway7
- Semco Maritime
- Slagelse Sprogcenter
- Struever Bros. Eccles & Rouse
- Sylvan Learning
- Trellis Photonics
- Universal Foundation
- University of Maryland
- US Air Force
- US Army
- US Department of Defense
- The Valley Craftsmen
- Venable
- Viscu
KIND WORDS
In their words, not mine — examples of what you can expect.
“Michael has been instrumental in refining our vision, purpose, and unique value proposition. He has crafted key communication messages that we consistently use to great effect. … Michael's intelligence and challenging nature pushed us to achieve outstanding results far beyond mediocrity.”
Anita Johansen
Chief Executive · Probi
“Michael's business acumen and thought leadership was what really earned him a place at the table. That table setting ranged from an established Fortune 50 enterprise through a business membership organization to several start ups.”
Deborah Barnett
Senior Product Manager · Cingular Wireless (now AT&T)
“Michael listened to our story, helped us better understand our values, created an identity we all had a stake in defining — and ultimately enabled us to tell our story better.”
Kristian Jacobsen
Head of Business Development · Universal Foundation
ONE CONVERSATION
You'll come away with focused insights into the weaknesses — and the opportunities — in how you tell your story today. Choose to work with me and you get my guarantee: a solution you love.